Meet the Team
Elizabeth Harrison ("Beth"), PhD
MANAGING PARTNER
Elizabeth Harrison brings more than 30 years of international leadership experience spanning healthcare, technology, academia, and business. Her career has focused on healthcare transformation, market access, business development, organizational strategy, and executive leadership across Europe, Asia, and North America.
Having lived and worked in Western Europe for more than three decades while maintaining deep professional roots in the United States, Elizabeth offers clients a rare understanding of the cultural, operational, and strategic realities of both healthcare markets. She understands not only how healthcare systems function on either side of the Atlantic, but also which innovations, business models, and market approaches are likely to succeed—and which may struggle to gain traction. This ability to assess cultural fit early helps organizations avoid costly missteps and accelerate adoption.
A seasoned CEO, advisor, educator, and board leader, Elizabeth specializes in international market entry, market access, strategic partnerships, stakeholder engagement, and healthcare innovation. Her academic experience includes teaching appointments at leading European universities, including Humboldt University, Bocconi University, and European University. She currently serves in advisory roles with Georgia Tech, Emory University School of Medicine, and Georgia State University, helping connect emerging innovators with healthcare, research, and industry leaders.
Drawing on a global network of healthcare executives, researchers, investors, clinicians, and entrepreneurs, Elizabeth helps organizations build meaningful alliances and create sustainable pathways for growth on both sides of the Atlantic.
Beth is a Savannah native and University of Georgia graduate. Beyond her professional activities, she is actively involved in community service, including volunteer sailing programs that help young people build confidence, resilience, and connection. Her combination of global perspective, academic engagement, and trusted relationships helps clients turn promising ideas into lasting impact.
William Boling, JD
MANAGING PARTNER
William Boling brings more than 35 years of experience helping healthcare organizations, entrepreneurs, investors, and business leaders navigate growth, governance, and strategic change. His career spans healthcare law, executive leadership, organizational development, and healthcare innovation, with a particular focus on building trusted relationships that create lasting value.
Bill's greatest strength is his deep and longstanding network across Georgia's healthcare ecosystem. Over four decades, he has built trusted relationships with healthcare systems, physicians, government leaders, academic institutions, entrepreneurs, investors, and private equity groups throughout the state. These connections allow clients to move quickly from introductions to meaningful collaboration, whether evaluating market opportunities, validating commercial concepts, or building strategic partnerships.
A former Chief Legal Officer of MCG Health System and partner in several prominent healthcare law firms, Bill understands both the regulatory realities and business dynamics that shape healthcare organizations. Clients rely on his expertise in governance, contracting, compliance, strategic partnerships, and healthcare operations, as well as his ability to identify the right people and organizations to accelerate growth.
Bill founded BHC's predecessor, Boling & Company in 2012 to provide a more personalized and relationship-driven approach to advising healthcare and technology organizations. Today, those relationships remain a cornerstone of Boling Harrison & Company's work. Through BHC's signature Georgia Roadshows, Bill helps connect clients directly with healthcare leaders, entrepreneurs, researchers, investors, and policymakers who can become collaborators, champions, customers, or strategic partners.
A native of Rome, Georgia, Bill studied painting in Paris before earning his law degree from the University of Georgia. He served for many years on the faculty of the University of Georgia School of Law and remains a passionate advocate for rural healthcare, healthcare innovation, and community engagement. His combination of trusted relationships, practical insight, and deep knowledge of Georgia's healthcare landscape helps clients move faster, build stronger partnerships, and achieve lasting success.
Natascha Marschner
CHIEF OPERATING OFFICER & CONSULTANT
Natascha Marschner brings management and leadership experience as an entrepreneur, business owner, operator, and advisor. A Munich native and proud Bavarian at heart, she has spent her career helping organizations translate ideas into successful businesses through a combination of operational excellence, financial discipline, team training, and a deep understanding of customer needs.
For more than two decades, Natascha owned and managed businesses in Germany, including two successful pet wellness and nutrition franchises. As both founder and operator, she gained firsthand experience building customer-centered organizations, leading teams, managing growth, and navigating the everyday realities of entrepreneurship. Her practical business perspective continues to shape her work with clients today.
Natascha’s expertise spans operations, financial and operational controlling, commercialization, customer engagement, and organizational development. She has led complex ERP implementation projects, developed management reporting systems, and helped organizations establish the structures and processes needed to scale efficiently. As a train-the-trainer consultant, she worked with leading European retail organizations to strengthen sales performance, improve customer experience, and develop high-performing teams.
In 2020, Natascha relocated to the United States to join the North American leadership team of a German MedTech and Biotechnology company, where she helped strengthen operational performance and financial management during a period of significant growth and transformation. Her experience living and working in both Europe and the United States provides valuable insight into the cultural and operational challenges organizations face as they expand internationally.
Natascha has a particular passion for the connection between animal and human well-being. She believes companion animals play a vital role in mental health, resilience, social connection, and healthy aging, and she is especially interested in innovations that strengthen this bond. Fluent in multiple languages and comfortable navigating diverse cultures and markets, she brings a practical, energetic, and execution-focused approach to every client engagement.
As Chief Operating Officer of Boling Harrison; Company, Natascha ensures that innovative ideas are translated into actionable plans, measurable outcomes, and sustainable growth.
